Developing your Retention Marketing Plan

Keep the students you have with consistent nudges.

Get the tools to make retention everyone’s job.

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As part of our holistic advisory service Total Enrollment Reset, our Retention Plan combines Enrollment Opportunity Assessment and Retention Marketing strategies. Empower your institution to lead student retention initiatives with targeted nudge campaigns crafted for critical retention milestones.

Why do a retention marketing plan?

Retention isn’t owned by one area of the college, but with coordination of internal resources, you can make retention everyone’s job and effort. The reasons for a retention marketing plan are numerous:

  • Prioritize Retention
  • Make retention efforts easy
  • Keep student relationships
  • Promote student support and resources

 

 

Upon completion, you’ll be armed with the tools to:

1. Implement Retention Nudges
2. Leads your college discussions on retention efforts
3. Track and measure retention improvements

Deliverables

Conversion and Retention Analysis

We will provide you with your assessment through a presentation deck with written explanations

Retention Marketing Plan

This is presented first in presentation and then in a word document delivered to you for your implementation. The plan includes custom, consistent nudge campaigns for key retention moments with key data needed for workflow segmentation, key messages and samples, and key performance indicators for tracking.

3 Months Implementation Advisor

We will provide a PDF that explains the theory behind executing your retention marketing plan along with samples and worksheets for creative collateral and personas that we will work through with you for implementation.  In addition, we will meet with you and your team for up to 4 hours/month to ensure smooth implementation. 

Logistics

Duration.

From six to eight weeks with minimum 3 months of implementation.

Scheduling.

Can be scheduled within 1-2 weeks.

Participation Requirements.

  • Student Services team provides current process and gathers materials for roughly two hours.
  • Student Services lead participates during each scheduled call, roughly 3-5 hours spread out over course of the engagement.
  • Selected student services professionals participate for several hours, based on their role.

Cost.

$25,000

Don’t leave student retention up to hope.

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Discover how a retention marketing plan fits into our flagship service Total Enrollment Experience Reset