The Community College PROMISE Framework
The PROMISE Framework is Most Likely to Succeed’s proprietary framework to drive community college positioning by mitigating risk and leveraging opportunity.
It identifies current college positioning and a pathway forward, driving success through enrollment, retention, outcomes, and community engagement.
Find the balance between external positioning and internal readiness.
Articles
WEBINAR: Create a Program Marketing Plan
This webinar introduces an actionable framework to approach program marketing for community colleges through three essential steps: Prioritize, Package, and Promote. The session will provide participants with practical tools, following a usable framework that will...
Community College Positioning Pillars: Translating Mission into Value
I was on deadline, knee deep in a 75 slide powerpoint presentation trying to explain a community college brand: what it is, what it isn’t, how to live the brand, how to create a brand. I was exploring every possible way to explain the brand’s relevance within the...
How to Fix Branding Blunders: Perception’s Effect on Community College Success
Getting the Community College Brand Just RightA community college brand strategy is much like Goldilocks' quest for the perfect porridge—too hot, too cold, and somewhere in between. Just as Goldilocks sought that "just right" bowl of porridge, a community college must...
How Community Colleges Can Turn Higher Ed Threats into Opportunities
The Impact of the HigherEd's “Trust Deficit” on Community Colleges A majority of higher ed news these days is focused on the increasingly negative perceptions of college. The perception of higher ed has never been lower - mainly because of the lack of transparency for...
The Community College PROMISE Framework: A Powerful Tool for Enrollment
The PROMISE Framework is Most Likely to Succeed’s proprietary framework to drive community college positioning by mitigating risk and leveraging opportunity.