Developing your Conversion to Day 1 of Class
Create a consistent student experience from application to first day of class.
Hone in on your message to plug leaks and convert more students.
The conversion marketing plan is a subset of our flagship advisory services total enrollment reset and includes our enrollment pipeline analysis and conversion marketing plan. Your inquiries and applicants are coming to the college website and application in the hopes of having a clear guide through onboarding to first day of school which spans across multiple departments. Multiple messages without consistency create confusion, but our conversion marketing plan streamlines staff efforts, while clearly communicating next steps with students.
When should I get a conversion marketing plan?
You don’t know what communications are going out to students in the process.
You are trying to increase your conversion rate from application to Day 1 of class.
You’re not sure what the typical student journey looks like through onboarding.
You’re implementing new student communications technology or new processes.
There’s a lot of staff effort with little capacity, but conversion rates remain the same.
You can’t get your team on the same page with your process/communications.
Deliverables
Enrollment Opportunity Assessment
We will provide you with your assessment through a presentation deck with written explanations.
Conversion Marketing Plan
This is presented first in presentation and then in a word document delivered to you for your implementation. The plan includes custom, integrated flow of nudge campaigns for inquiries, applicants and registrants with key data needed for workflow segmentation, key messages and samples, and key performance indicators for tracking.
3 Months of Advisory Implementation
We will provide a PDF that explains the theory behind executing your conversion marketing plan along with samples and worksheets for creative collateral and personas that we will work through with you for implementation. In addition, we will meet with you and your team for up to 4 hours/month to ensure smooth implementation.
Why trust Most Likely to Succeed to help me with my conversion marketing strategy?
Failing to plan is planning to fail. Creating a comprehensive marketing enrollment plan is daunting. We will give you concrete steps to bolster your college brand, student experience, and convert students. Why choose us?
We know community colleges.
We have seen the various hand-offs and understand how many departments touch your student before the first day of class. We are experts in the student experience and prioritizing communications for impact.
We help you make wise decisions
We bring data into implementation. We are expert analysts of student onboarding and know to segment your data and create workflows that will bring staff in at key points and work for you within a CRM.
We equip you to do the work.
The best part of a plan is taking the assessment into action. We give you a plan on how to guide your team with sample materials, key performance indicators to track, and advisory support through implementation, so you can get this effort going sooner rather than later and tweak as you go.
Logistics
Duration.
From six to eight weeks with minimum 3 months of implementation.
Scheduling.
Can be scheduled within 1-2 weeks.
Participation Requirements.
- Student Services team provides current process and gathers materials for roughly two hours.
- Student Services lead participates during each scheduled call, roughly 3-5 hours spread out over course of the engagement.
- Selected student services professionals participate for several hours, based on their role.
Cost.
$25,000
Increase conversions with clear communications.
Discover how Conversion Marketing Plans fits into our flagship service Total Enrollment Experience Reset