Developing your Awareness Marketing Plan
Prioritize and attract missing audiences and applicants
Tie your marketing strategy back to an ROI.
Our Awareness to Application service, a component of our flagship advisory service Total Enrollment Experience Reset, leverages insights from the Marketing Outreach Opportunity Assessment to identify underserved community audiences and allocate resources and budget across both current and new audience segments. It provides a comprehensive strategy detailing who to reach, how to reach them, and where to reach them, while also outlining key metrics to track for effective campaign evaluation and 3 months of evaluation assistance.
Why get an awareness marketing plan?
There are many factors to consider in creating a marketing plan to attract students to the college and it can be impossible to collect all data inputs, create and deploy a strategy all while keeping your marketing team and efforts going.
- Audience Prioritization. Identify high priority audiences based on enrollment & demographic data.
- Budget Allocation. Spend the right budget in the right places and right channels to reach missing and core student groups.
- Creative Production. Know the messages that resonate with key missing audiences and exactly how many pieces of creative are needed for your marketing plan
The Elements
Your plan can be curated for the college’s overall marketing strategy, individual programs, industries, or singular audiences. Your marketing plan will include the following:
What
Budget Options & Allocations
New & Emerging Audiences
Core Audiences
Timing
Where
Owned Channels (Emails, Texts)
Earned Channels
Paid Channels (Digital, Out of Home, Traditional)
How
Audience Messaging & Channel Tactics
Collateral Samples & Best Practices
Key Performance Indicators
Recommended Partners
Why choose Most Likely to Succeed?
It can be daunting to keep up with the day-to-day, emerging marketing channels and tactics and knowing what you should do with data. We help you get the most out of your marketing budget, while attracting right fit students.
We know the industry.
We only work with community colleges like yours and have been in community college marketing for 8+ years. We know new technologies channels and tactcis that come on the market and prioritize audiences based on your college data and benchmarking to your competitors.
We help you make wise decisions.
It’s easy for media buyers to spend your marketing dollars because they aren’t accountable for the results. We’re here to help you get the most out of your marketing dollars and advocate for resources based on industry benchmarking and data.
We’ll give you an action plan.
The best part of a plan is taking the assessment into action. We give you a plan on how to guide your team with sample materials, key performance indicators to track, and advisory support through implementation, so you can focus on leading your team through execution.
Deliverables
Marketing Outreach Opportunity Assessment
We will provide you with your assessment through a presentation deck and visualized report.
Awareness Marketing Plan
This is presented first in presentation and then in a word document delivered to you for your implementation. The plan includes the channels and tactics recommended for your audiences across paid, earned and owned channels, messaging tracks and key Performance Indicators for tracking.
3 Months Advisory Implementation
We will provide a PDF that explains the theory behind executing your marketing plan along with samples and worksheets for creative collateral and personas. In addition, we will meet with you and your team for up to 4 hours/month to ensure smooth implementation.
Logistics
Duration.
From six to eight week with 3 months of implementation
Scheduling.
Can be scheduled within 1-2 weeks
Participation Requirements.
- A marketing team gathers materials for roughly two hours, providing all current reporting and tactics.
- Marketing leads participate during each scheduled call, roughly 3-5 hours spread out over the course of the engagement.
- Selected student services professionals and Cabinet participate for several hours, based on their role.
Cost.
$20,000
Grow your applicants
Discover how Awareness to Applications Marketing fits into our flagship service Total Enrollment Experience Reset.