This webinar introduces an actionable framework to approach program marketing for community colleges through three essential steps: Prioritize, Package, and Promote. The session will provide participants with practical tools, following a usable framework that will give participants an outline and next steps for program marketing for community colleges.
Key Takeaways:
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- Hear why program-specific marketing is becoming more important than ever, especially as students increasingly search for specific career pathways rather than general college options.
- Learn about how student needs have shifted post-pandemic, with growing interest in certificates, micro-credentials, and career-oriented programs.
- Discover how to prioritize marketing efforts by using a product lifecycle framework to determine which programs need the most attention based on their stage of development.
- Find out how to package and market programs effectively, focusing on unique benefits like job placement rates, time to completion, and industry demand.
- Get tips on how to balance program marketing with overall brand awareness, leveraging digital channels like pay-per-click advertising and video content to target prospective students.
Frameworks for Program Marketing:
Looking for other listening options? Check out Episode 20 of The Hidden Gem Podcast: Amplifying Community College Success.
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