• Is a marketing, student services, institutional effectiveness or college leadership professional at a community college, district/consortium, statewide organization or community college partnership organization.
• is facing a hurdle in aligning college efforts either by a 1) lack of data 2) lack of clarity around activities 3) lack of resources
• is looking for an expert to (1) decide which symptoms are relevant; (2) diagnose the problem accurately; (3) and suggest the best solutions that can lead to strategic change management to align internal teams and elevate the student experience.

Alana Villemez is the primary lead for each engagement. Alana manages all partners and work product on your behalf.

We call ourselves an advisory firm because we are focused on strategic guidance, analysis and advisory implementation support to help colleges solve enrollment challenges through planning and communications to achieve a specific result, such as increase enrollment, increase applicants, increase financial aid applicants. We are focused on driving tangible results for colleges and students including operational efficiency and competitive advantage.

1. We aren’t trying to sell you on implementation, but rather give you a plan for intentional execution. We’re here to recommend budget and capacity that works within your means, while also bringing in numbers to justify why you would need more budget or resources for your goals.
2. We like to base recommendations on real research and data from hundreds of clients.
3. We like to simplify first, then layer in action that makes changes stick at your college. Change Management doesn’t happen overnight, but we know the right steps to make the change happen and keep it moving in the right direction.
4. We’ve invested thought, sweat, and tears into our toolbox from proprietary data analysis tools to samples to thinking frameworks, so you don’t have to waste your time and money on something that won’t work.
5. We bring a modern approach to community college marketing – bringing your marketing into the most recent strategies. We’re an expert in marketing and communications to students so you can get more from your vendor engagements and thoughtfully manage vendors without them taking your lunch money.

Yes, our proprietary tool for the student potential opportunity assessment is considered a sole source tool. Our awareness marketing plan and total enrollment experience reset are considered sole source products as they utilize this assessment and tool.

Yes, we rely on the call to see if the this is a fit, but if you like our website and content it’s likely to be the best measurement for a fruitful engagement.

Our total enrollment experience reset, awareness marketing plan, conversion marketing plan and retention makreting plan are followed by an “Implementation Advisory” period. We schedule 2, 1 hour phone calls per month to check in on progress and presented issues in implementation, but during this time we are working with you to teach the plan to your team and take action on quick pivots, while preparing resources for longer term activites.

Yes, if you need references as a part of a formal process, we are happy to provide them.

As our work is proprietary and our clients want to keep the integrity of their individual work teams to themselves, we only provide these case studies and examples upon request.

Full payment is requested at start of engagement to be paid within 60 days of invoice.

The best way is to sign up for my free, regular, content-rich emails or connect with me on LinkedIn.