Marketing Outreach Opportunity Assessment
Take the first step to
unlocking your
college’s enrollment potential
Optimize enrollment by identifying underrepresented groups through precise market analysis.
Through Disproportionate Impact Market Analysis, this assessment pinpoints priority outreach audiences by comparing the college’s service area and student demographics, leveraging benchmark comparisons for realistic recruitment goals that bolster enrollment diversity.
Why do a market outreach opportunity assessment?
Our proprietary data assessment analyzes community and enrollment data to identify missing audiences in your college enrollments. You have limited time, limited resources and lots of data to sift through, so the reasons for a student population opportunity assessment are numerous:
- Find missing audiences. Identify areas where the college is failing to attract certain demographics or groups of students.
- Measure DEI efforts. Highlight gaps in diversity efforts and ensure representation of a diverse student body.
- Identify priority zipcodes. Know missing audiences/geographic locations to target to increase enrollment and enhance financial sustainability.
- Benchmark market penetration. Track progress over time and use data as a part of Strategic Enrollment Management planning and assessment.
Upon completion, you’ll be armed with the tools to:
1. Set realistic goals for enrollment diversification.
2. Benchmark market to enrollment penetration over time; compared to your service area and state populations
3. Know where to allocate resources based on priority audiences
Deliverables
Disproportionate Impact Market Analysis
Report from our proprietary tool with your college enrollment populations benchmarked against census population data for your college zipcode, county and state with priority audiences identified that are missing from your college enrollment data
Data Recommendations
Recommendations on data to be collected for the college to further assess audiences
Review & Insights
1 hour review with CEO
The Assessment
Upon review of data available in IPEDS, your student population enrollment opportunity assessment will connect datapoints between Census Data and College Enrollment data:
Geography
College Service Area (by zip code)
County
State
Demographic
Gender
Age
Race/Ethnicity
Educational Attainment
Benchmark
College Makeup relative to county, state, and continental US
Logistics
Duration
4 weeks, final report recommendations and review scheduled 2 weeks after report delivery.
Scheduling
A student enrollment opportunity assessment can begin the week it is ordered.
Consideration & Requirements
All data is pulled from IPEDS most recent data. Data missing from IPEDS will be identified and the college will be able to provide it for a full analysis, if this data is not available, the report will be delivered with available IPEDS data. Depending on data available in IPEDS, we may request additional data from the college’s Institutional Research department that may impact timeline.
Cost
$4,000
We’ll help you be proactive in identifying priority audiences.
Discover how the student potential enrollment opportunity assessment fits into our suite of advisory services.