We make community colleges
MOST LIKELY TO
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Community colleges have limited resources and continually face complex enrollment demands. Reaching a consensus to address this challenge is essential, but often stalls due to a lack of:
Identifying Priorities
What audiences are we missing in our enrollment from our community? Where do we lose students? How does this compare to other community colleges?
Effective Implementation
What are we doing to attract students? What are we doing to convert students? What are we doing to keep students? How do these plans work together for enrollment growth?
Linking Efforts to Outcomes
How do we track our efforts? How do we know something is working? What does that mean for our next strategy? What is our ROI? Should we continue or stop this effort?
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Articles
Before You Set the Next Community College Marketing Goal, Ask: Do We Have a System?
Conversion Isn’t Just a Goal—It’s a System We talk a lot about enrollment goals. Application goals. Event attendance goals. But goals are just direction. As James Clear of the NY Times Bestseller “Atomic Habits” puts it: “You don’t rise to the level of your goals. You...
Student Recruitment for Community Colleges: Why ‘Everyone’ Is Not Your Audience
Visibility Feels Like a Moving Target Because It Is Community college visibility isn’t one thing, it’s everything, all at once.You’re trying to reach everyone and someone: The general public and under-enrolled groups Through traditional channels and whatever’s...
Dear Community Colleges: Stop Chasing Communications Fixes. Start tracking Reputational Risk.
Reputation is how trust shows up at scale. And when we’re not tracking where trust is breaking down, we stay blind to reputational risks.
Creating the Right Context: Three Lenses to Rethink Community College Marketing
Awareness ≠ impact A college once spent 60% of its marketing budget placing ads during a high-profile basketball game that aired on ESPN (a paid cable channel). It was a bold move with expensive airtime, and a big audience. When asked about the decision, the Marketing...
Why Community College Campaigns Fail: Preconditions for Community College Marketing
The Case for a Theory of Change Over the last few months, I’ve gone down a few rabbit holes. The most useful being the concept of a theory of change. Popular in the nonprofit world, it’s a planning approach that starts with a goal and works backward to map out all the...
We use data science to pinpoint the audiences most likely to drive your college’s growth.
We curate a tailored strategy and equip your team with the tools to implement our proven approach.
We curate a tailored strategy and equip your team with the tools to implement our proven approach.
We use data science to pinpoint the audiences most likely to drive your college’s growth.
Our blueprint:
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maximizes resources
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establishes consistent success measurements
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streamlines student experience
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creates sustainable enrollment
Our blueprint:
-
maximizes resources
-
establishes consistent success measurements
-
streamlines student experience
-
creates sustainable enrollment
Ensuring your college and students are:
Most Likely to SUCCEED
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Disproportionate Impact Market Analysis |
Conversion and Retention Analysis |
Awareness Marketing Plan |
Conversion Marketing Plan |
Retention Marketing Plan |
Implementation Advisor |
Campaign Review |
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Market Outreach Opportunity Assessment |
Disproportionate Impact Market Analysis
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Conversion and Retention Analysis |
Awareness Marketing Plan |
Conversion Marketing Plan |
Retention Marketing Plan |
Implementation Advisor |
Campaign Review |
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Enrollment Opportunity Assessment |
Disproportionate Impact Market Analysis
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Conversion and Retention Analysis
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Awareness Marketing Plan |
Conversion Marketing Plan |
Retention Marketing Plan |
Implementation Advisor |
Campaign Review |
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Awareness to Application |
Disproportionate Impact Market Analysis
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Conversion and Retention Analysis |
Awareness Marketing Plan
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Conversion Marketing Plan |
Retention Marketing Plan |
Implementation Advisor
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Campaign Review
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Application to Day 1 of Class |
Disproportionate Impact Market Analysis |
Conversion and Retention Analysis
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Awareness Marketing Plan |
Conversion Marketing Plan
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Retention Marketing Plan |
Implementation Advisor
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Campaign Review
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Day 1 of Class to Graduation |
Disproportionate Impact Market Analysis |
Conversion and Retention Analysis
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Awareness Marketing Plan |
Conversion Marketing Plan |
Retention Marketing Plan
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Implementation Advisor
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Campaign Review
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Total Enrollment Experience Reset |
Disproportionate Impact Market Analysis
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Conversion and Retention Analysis
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Awareness Marketing Plan
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Conversion Marketing Plan
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Retention Marketing Plan
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Implementation Advisor
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Campaign Review
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